Unstoppable -Week 3
Brand Message
ACTION LIST:
Follow the ACTION LIST below for your next steps to complete this lesson.
- Review your Feel/Felt table from your Dream Client Profile
- Review your Problems List from your Dream Client Profile
- Fill in the Features/Benefits table for yourself
- Stitch it together and create your own sentence(s).
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Features/Benefits table“Features tell, benefits sell”FeaturesBenefits (so you can…)Eg. Group CoachingEg. Create a tribe of people who will support you, going on same journey as you, you’re not alone and have support all the time
- What are the key benefits you will be offering your audience?
- Are these different than the benefits your competition are offering? If yes – that could be your USP!
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STITCH IT TOGETHER
- We are a (agency/coaching company etc) that helps (who) get from (Feel/Pain) to (Benefits/Heaven) by (how).
- We are a Website Agency that helps successful Shopify eCommerce startups to ride through the growing pains of adding more staff so they can easily grow and scale with a workplace culture their competitors will be the envy of.
SUBMIT HOMEWORK FOR REVIEW: Send us your Brand Message(s)! We can’t wait to see what you come up with. Make them something powerful for your Dream Client!